VINO 2010: Bytes from Virtual Vino

Here are some choice bytes from the “Virtual Vino, Millennials, and Social Media Decanted” panel at VINO 2010: The Big View

- Social media has outpaced pornography as the most frequent destination on the web
- YouTube is now the #2 search engine, after Google
- There are now 2-million blogs, and 50% of bloggers post daily

The Wine World
- Millennials are driving growth in the wine industry, representing 46% of new wine buyers
- The 20 top wine bloggers combined have a larger readership than Wine Spectator
- Bloggers are challenging traditional wine journalists in other ways, too. Robert Parker came under the gun from Dr. Vino and Parker’s own chat room for violating his own ethical standards. See the story in Slate

Bookmark me!
- The Able Grape, a wine information search engine “not for comparative shopping, but for learning and research,” created by Doug Cook, Director of Search for Twitter and former engineer at Google.
- Vintank, a digital think tank for the wine industry. Download its Wine Social Media Report

See the Virtual Vino panel discussion on video, posted on by panelist Alder Yarrow